Nuts! : Southwest Airlines' Crazy Recipe for Business and Personal Success
by Kevin Freiberg, Jackie Freiberg, Tom Peters

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From the Publisher
How can a company be so NUTS and be so successful? Now, Southwest's secrets are out. Management consultants Kevin and Jackie Freiberg describe the inner workings of one of America's biggest success stories. They know Southwest, inside and out, having worked with the company for more than 10 years.
Book Description
Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.
Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?
With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.
Synopsis
The remarkable story of the country's most successful airline and Herb Kelleher, the zany CEO who built it with integrity, guts, and nuts. "Full of original insights, upbeat stories, and concrete suggestions, "Nuts!" shows how the power of principle-centered leadership inspires people to achieve incredible results".--Stephen R. Covey
About the Author
Kevin and Jackie Freiberg are principals of the San Diego Consulting Group, Inc., a professional speaking and management consulting firm whose clients include Merrill Lynch, the United States Marine Corp, Arthur Andersen, GTE, and Southwest Airlines.

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